HODAG HONDA, located in the heart of the north woods of Wisconsin, opened for business in May 2004 by Jeff Plouff a life long resident of the Rhinelander area. Jeff has 40+ years of experience in the power sports industry in the Rhinelander market working predominantly with all the Honda dealerships since 1975. After only 1 year of operation, HODAG HONDA outgrew it's original building and moved to the current location on the new Highway 17 bypass (Chippewa Dr.). The new facility has allowed us to expand our inventory which gives you, our customers more selection.

HODAG HONDA is proud of our service department which not only services Honda products but any makes and models of motorcycles, ATV's, motor scooters, personal watercraft, power equipment and snowmobiles.

HODAG HONDA is also home to the NORTHWOODS RED RIDERS our local chapter of the Honda Riders Club of America. Started in June 2005 the club has had numerous rides through the beauty that is northern Wisconsin and the UP of Michigan.

HODAG HONDA is northern Wisconsin's only Honda Powerhouse Dealer.

Honda Powerhouse Dealers only sell new Honda products. In addition, they have met certain requirements and commitment levels identified by American Honda as those most likely to enhance overall customer satisfaction with purchasing and owning a new Honda.