About Us

HODAG HONDA, located in the heart of the north woods of Wisconsin, opened for business in May 2004 by Jeff Plouff a life long resident of the Rhinelander area. Jeff has 40+ years of experience in the power sports industry in the Rhinelander market working predominantly with all the Honda dealerships since 1975. After only 1 year of operation, HODAG HONDA outgrew it's original building and moved to the current location on the new Highway 17 bypass (Chippewa Dr.). The new facility has allowed us to expand our inventory which gives you, our customers more selection.

HODAG HONDA is proud of our service department which not only services Honda products but any makes and models of motorcycles, ATV's, motor scooters, personal watercraft, power equipment and snowmobiles.

HODAG HONDA is also home to the NORTHWOODS RED RIDERS our local chapter of the Honda Riders Club of America. Started in June 2005 the club has had numerous rides through the beauty that is northern Wisconsin and the UP of Michigan.

HODAG HONDA is northern Wisconsin's only Honda Powerhouse Dealer.

Honda Powerhouse Dealers only sell new Honda products. In addition, they have met certain requirements and commitment levels identified by American Honda as those most likely to enhance overall customer satisfaction with purchasing and owning a new Honda.


Jeff Plouff


Jeff has been the owner of Hodag Honda since its inception in 2004. Jeff handles all the day to day operations of Hodag Honda as well as Parts, Service and Sales. Basically, he is a "do-it-all" kind of guy. Jeff is currently riding a 2009 Honda Goldwing but his prize possession is a 1976 Honda Goldwing which can be seen on the showroom floor at Hodag Honda.


Nick Plouff

Sales / Finance

Nick has been with Hodag Honda since 2008. Nick handles all of the sales and finance paperwork for any customer who purchases a motorcycle, ATV, UTV, scooter, or power equipment from Hodag Honda. Nick also helps out in the parts department as well. Currently, Nick is riding a 1999 Honda ST1100 and his all time favorite bike is a Honda Nighthawk 700 S.


Bruce Bradley


Bruce has just joined the team at Hodag Honda this season. Bruce brings a great customer service attitude with him to the service department at Hodag Honda. Bruce is an "Old School" kind of guy who is currently riding a 1982 Honda GL500 Silverwing.


Nathan Plouff


Nathan has been a tech for Hodag Honda since 2008. Over the winter Nathan became Honda Bronze Certified by completing the required training at the Honda Mechanical Training Facility in Ohio. Nathan is also Honda Power Equipment Master Technician certified. Nathan is currently riding a 2014 Honda CTX700N. He also has a rare 1982 Honda MB5 in his "Collections".